Branded Boxes vs Non-Branded Boxes

Custom Jewelry Boxes are King

  • There are many ways of approaching custom printed products. When you are looking to get your more brand recognition for your company or products, you can break down two major factors branded vs non-branded.
  • So many companies are dedicating efforts to advertise their jewelry packaging. What jewelers are looking for is a connection to their customer, while also in hopes of reaching new customers. In this article we are going to talk through the difference of branded and non-branded packaging and how it can give you an advantage in your shop.

What’s Branded Packaging?

  • Branded jewelry boxes is basically your company displaying a message that your customers want to see. This message will usually display what your jewelry shop is about or show your brands image. When you are branding your jewelry boxes you are showing your customers essentially a portable ad on your packaging. This message should be easy to understand and push your brand in an efficient manner.
  • For example purposes please view the photo above. With branded content there is no attempt to hide the purpose of your information. If the person viewing your custom products does not understand the message, your custom printed products did not compel in the way you wanted it to. Make sure when you are branding your items you are showing your colors, logo, image and slogan. You want to display everything on your jewelry boxes that makes your brand so great.

Non-Branded Boxes

  • Non branded boxes might contain a small reference to you and your company, but generally speaking the packaging outside of the color does not have a relation to your products or company. When using non printed cotton filled boxes for example, while you are still supporting your brand with the quality of boxes. You are not actively promoting your business outside of your shop. Your brand may be mentioned on the jewelry packaging, but it is not the primary focus. Non-Branded jewelry gift boxes tend to be less in price than branded packaging, while serving the same purpose of protecting the good.


  • Both branded and non-branded items will have a major factor for your company. While non-branded items may be more affordable, it will have not have the same affect on your company. Branding your jewelry packaging or displays will give your company a competitive advantage over your peers. This will create brand recognition, brand awareness, and brand loyalty. If you are interested in having custom jewelry packaging or custom jewelry displays contact us today at Gems on Display.

Best Ways to Display Jewelry for Sale

As a jewelry shop I am sure you know just how important it is to showcase your jewelry in a way that will capture your customers attention. Jewelry that is thrown into a storage bin with a for sale sign slapped on it will not have the optimal chance of selling. This is why it is so important for you to allow each piece to have its own display stand or jewelry holder. Displaying multiple styles of jewelry in the same area is a great way for your customers to view necklaces, rings, bracelets, earrings, etc all at the same time. This will create great contrast in your store. In this article we will talk about a few simple ways to bring out thew full potential in your jewelry store.

  • Color / Theme: Make sure your jewelry displays not only match the brand of your store. But they also present your jewelry in the best possible way, you can do this by matching the best material for your jewelry whether this would be with leatherette, velvet, linen or burlap displays. Then another important part is color of displays, you want to pick a color that is going to make your jewelry pop off from the customers perspective.
  • Add a few display cases to your store. Setting up jewelry display cases is a great idea, because it will not only protect your jewelry from dust or fingerprints. Not every piece of jewelry needs to be in the open, if you are selling high priced items it is best to have them protected at all times.
  • Use lights! This can be a very simply addition to your shop if you are adding lights to the cases or the ceilings. Adding lights can really help show off the jewelry to the customer in the brightest way possible.
  • Use the correct style of display, rather than laying your pieces along a display pad or a tray. Use a jewelry necklace bust or a ring stand to show the right items at the right time for your customers.
  • Adding artwork to your store, this is a great way for your customers to relate as to how the piece will be looking once they have made the purchase.

5 Packaging Ideas For Your Jewelry Shop

Packaging is a stable for the jewelry industry. The color of your boxes, material, shape and design all play a major role in the presentation of your items to the customer. In Today’s blog we are going to talk about 5 packaging lines Gems on Display has to offer.

Cotton Filled Boxes

Cotton Filled Boxes

  • Gems on Display has one of the best collections of cotton filled gift boxes to offer. with a variety of different sizes available in bulk along with a color selection to your choice.
  • This item is a very cost effective way to package your products, while also providing your items with great protective.
  • We specialize in added custom artwork to this item allowing you to brand your cotton filled boxes with your logo.
Black Velvet Jewelry Boxes

Black Velvet Jewelry Boxes

  • Also a great cost effective way to package your items. The black velvet series has inserts that will work for a majority of jewelers. This is a metal packing box with a velvet finish, the metal interior creates a strong and sturdy box for you to use and protect your jewelry.
  • This item also comes with a white 2-piece packer box adding an extra step of protection for your jewelry.
Paper Slider Boxes

Black & White Slider Boxes

  • Available in 6 different styles for jewelry packaging, allowing to protect and pack all of your jewelry needs.
  • Each style of black and white is available for printing, allowing you to brand your jewelry packaging with your logo.
  • Item is sold in bulk quantities allowing you to save on cost per box, while also providing your customers & jewelry with a well structured box.
Navy Leatherette

Navy Leatherette Boxes

  • Luxurious and stylish the navy leatherette series is a perfect way to package your jewelry. Thick and well constructed box, making it a perfect fit to make a lasting image in your customers hands.
  • Available 8 different sizes, allowing you to match your packaging line with the same series for each style of jewelry.
  • Black packer box is included with this item, giving your box and jewelry extra protection in transit.
  • Available for printing, allowing you to add your logo the inside or outside of this item.
Piano Finish Jewelry Boxes

Black Gloss Wood Boxes

  • Truly a step of above all outsider boxes, beautiful black gloss finish with a strong structured wood box. Making it hard to find a better constructed jewelry box. Also available in Red Rosewood.
  • 5 different styles available, allowing you to packaged your jewelry in a line that is going to bring your customers back for more.
  • Available for printing, allowing us to add your logo to the outside of this box and create a custom product that your customers will love.
  • This box comes with a 2 piece packer, making sure the quality product has extra protection.


  • At Gems on Display, we offer a bulk variety of jewelry boxes that will work for great for your store. Please take a look at the link below. If you do not see the items you are needing for your store or shop. Please contact us at either 419-830-3104 or Thank you for your time and have a great day!

Great Ideas for Stickers

Just about everywhere you look there are some form of stickers or labels, whether this is on the bottle you are drinking out of or the laptop cover you have at home. So what makes stickers so great?? How can I make my own personal stickers?? Can I use my stickers to market my brand or company? In this article we are going to talk about all of these and how you can use stickers in both a personal setting and business setting.

What Makes Stickers Great??

Design: The best part about having stickers, is that it shows your personality. You can show this through the style, shape, and size.

One of the most popular spots that you will see a personal sticker is on cars and bumper stickers. A majority of this item you will see are this persons favorite sports team, which political party they side with, quotes from a movie, student driver, or maybe there is an infant on board. With the car stickers being outside a majority of the time, this will meant that you need a heavy duty sticker to withstand the weather. This is why you’ll want a vinyl sticker with strong adhesive.

If you are like me, then you will have a absurd amount of stickers on your laptop case or cover. I personally do not know why I put so many stickers on my laptop, but this is a great way to add character to your technology. The best sticker for a laptop would be a kiss-cut sticker, this is very similar to a die-cut sticker. The kiss cut is easier to peel off, which makes them easy for laptops, phones, tablets, etc.


As you are aware stickers and labels are everywhere you look in modern day life. Producing high quality stickers and labels for your brand can really help you make a push in awareness. At Gems on Display we specialize in personalization and are more than willing to make your stickers or labels perfect for your personal life or business. Take a look at the link below to view our entire selection.—stickers-cl503

Tips on Buying Gemstones

It is hard not to fall in love with a gorgeous gemstone, this could be an item you are looking to make into a piece of jewelry or a stone used for decorative beauty. No matter the use gemstones will always have a overwhelming presence.

Basic Tips for Quality Gemstones

  1. Look into the item: The number of gemstones for sale is hard to count. It is one of the many great things about the industry is the variety available. Which is why it is great idea to do your research and make sure you know what you are buying.
  2. Trust in the seller you are working with: Similar to the jewelry industry many people have reputable sellers that they trust when buying jewelry. This is no different, go into a shop with plenty of questions about the item. It is always great when a seller has just as much knowledge about the item as you do.
  3. Take your time: There is no rush in purchasing gemstones. When you are in the buying process sometimes it can get exciting and you will want to make a purchase right away. Take your time with this and look over the gemstone for any imperfections or anything that may need repaired. It does not hurt to bring your own jewelry loupe of microscope to get a further inspection on the item.
  4. Try to get insurance or a guarantee: It always a great sign you are working with reputable sellers when they offer a guarantee on their items. This will often mean the seller trust in the items they are selling.
  5. Price Check; It doesn’t hurt to shop around and see if you are buying this item at market price. Check online, go to different stores, ask experts in the industry for an appraisal. This is a great way to make sure you are paying a fair price on your item.


  • With these buying tips provided you will have a great base in making an accurate honest purchase. Contact us with any questions you may have, but make sure to always enjoy the process of finding new beautiful gemstones.

History of the Jewelry Box

Jewelry packaging or boxing has dated back far before my time or even your time. The first known concept of a jewelry box dates back to ancient Egypt. You might wonder what was the purpose of these boxes? Well the Egyptians had a very similar use for them as we do organization, storage, & protection.

While in today’s society we refer to our jewelry boxes as chest or cases, in Egypt these pieces were referred to in terms of “Jewelry Casket”. You may think that a casket sounds large but this item is slightly smaller then a chest and it would be sitting atop of a stand.

Until the Victorian era, owning jewelry was known as a luxury. When you owned enough jewelry that you were requiring storage, you would have considered to be royalty in the ancient times. It wasn’t until the industrial revolution when jewelry started to by more economical for mass groups. With the price of jewelry coming less expensive, this meant more people would require jewelry packaging and storage units. Unlike the “Jewelry Caskets” or “Chests” used in Egypt, jewelry storage boxes became much smaller and more accessible for a dresser storage or bathroom storage in the modern day.

Over time the jewelry storage box will continue to grow and evolve, but we can remain certain that the values will stay the same storage, organization and protection. Take a look at the link below to view some of our modern jewelry storage units.


Elements That Can Tarnish Your Jewelry

Extreme light
Metal mixing
Some cosmetics
Body oils and lotions
Harsh cleaning chemicals

How to Store Your Jewelry
  • Clean jewelry properly before storage.
  • Separate jewelry by metal, as interactions between different metals could ruin luster.
  • Place packets of silica gel or activated charcoal inside the jewelry box to absorb moisture.
  • Research the cleaning method that is best for each piece.
  • Conceal items in cloth bags or in boxes.
  • Store in a dark, dry place.
  • Utilize dividers to separate pieces in drawers.
  • Wrap pieces in anti-tarnish cloth or paper.
  • Avoid bathrooms and direct sunlight.

Jewelry Packaging Tips & Ideas

  • Good packaging can play a major role in the performance of your jewelry shop. A well packaged piece of jewelry will not only arrive safely and presentable to your customer, but with the addition of branding your boxes, bags, jewelry cards, pouches, etc. This will allow your company to build image & likeliness with this customer and continue to bring in repeat business.

Jewelry Boxes

  • Great option for branding. Many jewelry boxes can have your logo added to the top of the box or inside lid. Creating multiple spots for your customer to view your logo.
  • Protection: One of the better options to ensure your products arrive safely to its destination.
  • Presentation: Whether you are selling bracelets, earrings, necklaces, rings, etcs. you are able to find a box with the insert that matches your jewelry. This is ideal for when your customer opens your packaging and creates that lasting moment.

Jewelry Cards

  • With a large amount of jewelry cards being made with custom card-stock, this will allow you to add your full color logo and image to your cards.
  • Jewelry Cards tend to be most popular in bracelets, earrings, necklaces, pendants, and barrette.
  • For transit of this item, jewelry cards can easily be placed inside of a gift box or jewelry pouch to provide extra protection in shipping.


  • These tips are a useful quality to understand new ways and possibilities for your jewelry. Following these tips can increase your brand awareness along with customer retention. Please feel free to share your thoughts and ideas with us in the comment section.

3 Simple Packing Solutions for the Holiday Season

Well, winter is finally here. The weather is cooling down and 2020 is finally wrapping up. Speaking about wrapping, have you started your Christmas Shopping yet? Sometimes it can be difficult, or tricky to package your gifts in a presentable way, while still maintaining a budget. No worries, here are three easy, simple, and affordable ways to package your presents this holiday season.

1 Magnetic Ribbon Boxes

Pictured: Magnetic Ribbon Box in Blue

If you’re like me, the holidays can get BUSY. There are always places to be and thing to do while you’re shopping for Christmas. This is one of the major reasons why I love the magnetic ribbon series of the jewelry boxes. This box stands alone as one perfect packaging option. The box is made of thick and sturdy paper, while the insert varies between plush foam or a satin fabric wrapping. The box series is also available in many festive colors including a royal red, metallic gold, or icy silver. And to top this box is a perfect little bow. These are wonderful for jewelry like earring pendants charms bracelet s, but they can also accommodate more “odd items” like pens and knick knacks. Check out this series by clicking here.

2 Cotton Filled Boxes

Pictured: Dazzle Cotton – Filled Jewelry

Sometimes I’m not gifting just jewelry. Sometimes the gift is a money card, or silk scarf: A small meaningful gift that begs for a more meaningful presentation. This is where cotton filled boxes play a perfect part of your packaging. These are available in a plethora of colors including red, blue, silver, gold, purple, teal and more! The sizing options are also very accommodating for difficult items. These boxes are available in a premium brand that offers anti-tarnishing jewelers batting cotton. This makes gifting metal items very simple. The best part is the affordable price. These boxes start at 0.25 per unit, and are even printable if that’s your cup of tea.

3 Shipping Delicates – Soft Leatherette Model Boxes

Shipping can be stressful. Is it going to make it in time? And more importantly: will it arrive in one piece? Why not package your gifts in a protective metal box? The leatherette model boxes are a great option for preventing shipping damage. All of these are made of a thick and sturdy metal box and wrapped with a soft touch leatherette material. Meaning they look good while keeping your gift safe for transportation. For an added bit of class and safety, this series sports a nice packer box. Check out this series of box by clicking here.


Make the holidays a simple and easy occasion with the right packaging. For more creative inspiration, check out our wide selection of packaging by following the link below. Or give us a call, we are available 8 AM – 5 PM Mon-Friday EST.