Branded Boxes vs Non-Branded Boxes

Custom Jewelry Boxes are King

  • There are many ways of approaching custom printed products. When you are looking to get your more brand recognition for your company or products, you can break down two major factors branded vs non-branded.
  • So many companies are dedicating efforts to advertise their jewelry packaging. What jewelers are looking for is a connection to their customer, while also in hopes of reaching new customers. In this article we are going to talk through the difference of branded and non-branded packaging and how it can give you an advantage in your shop.

What’s Branded Packaging?

  • Branded jewelry boxes is basically your company displaying a message that your customers want to see. This message will usually display what your jewelry shop is about or show your brands image. When you are branding your jewelry boxes you are showing your customers essentially a portable ad on your packaging. This message should be easy to understand and push your brand in an efficient manner.
  • For example purposes please view the photo above. With branded content there is no attempt to hide the purpose of your information. If the person viewing your custom products does not understand the message, your custom printed products did not compel in the way you wanted it to. Make sure when you are branding your items you are showing your colors, logo, image and slogan. You want to display everything on your jewelry boxes that makes your brand so great.

Non-Branded Boxes

  • Non branded boxes might contain a small reference to you and your company, but generally speaking the packaging outside of the color does not have a relation to your products or company. When using non printed cotton filled boxes for example, while you are still supporting your brand with the quality of boxes. You are not actively promoting your business outside of your shop. Your brand may be mentioned on the jewelry packaging, but it is not the primary focus. Non-Branded jewelry gift boxes tend to be less in price than branded packaging, while serving the same purpose of protecting the good.


  • Both branded and non-branded items will have a major factor for your company. While non-branded items may be more affordable, it will have not have the same affect on your company. Branding your jewelry packaging or displays will give your company a competitive advantage over your peers. This will create brand recognition, brand awareness, and brand loyalty. If you are interested in having custom jewelry packaging or custom jewelry displays contact us today at Gems on Display.

Best Ways to Display Jewelry for Sale

As a jewelry shop I am sure you know just how important it is to showcase your jewelry in a way that will capture your customers attention. Jewelry that is thrown into a storage bin with a for sale sign slapped on it will not have the optimal chance of selling. This is why it is so important for you to allow each piece to have its own display stand or jewelry holder. Displaying multiple styles of jewelry in the same area is a great way for your customers to view necklaces, rings, bracelets, earrings, etc all at the same time. This will create great contrast in your store. In this article we will talk about a few simple ways to bring out thew full potential in your jewelry store.

  • Color / Theme: Make sure your jewelry displays not only match the brand of your store. But they also present your jewelry in the best possible way, you can do this by matching the best material for your jewelry whether this would be with leatherette, velvet, linen or burlap displays. Then another important part is color of displays, you want to pick a color that is going to make your jewelry pop off from the customers perspective.
  • Add a few display cases to your store. Setting up jewelry display cases is a great idea, because it will not only protect your jewelry from dust or fingerprints. Not every piece of jewelry needs to be in the open, if you are selling high priced items it is best to have them protected at all times.
  • Use lights! This can be a very simply addition to your shop if you are adding lights to the cases or the ceilings. Adding lights can really help show off the jewelry to the customer in the brightest way possible.
  • Use the correct style of display, rather than laying your pieces along a display pad or a tray. Use a jewelry necklace bust or a ring stand to show the right items at the right time for your customers.
  • Adding artwork to your store, this is a great way for your customers to relate as to how the piece will be looking once they have made the purchase.