2 Display Arrangements You NEED To Check Out

Before a customer even sets foot in your store, the first things they see are your window displays. These displays need to reflect your business, but sometimes a theme can get stale. I (like many others in the Jewelry Biz) love to explore options I may not have considered previously. Specifically, I enjoy putting an amazing signature look together. Achieving this signature style does not have to cost a fortune. In fact, I’ve crunched the numbers here for you and offer some exciting options for your next display and packaging arrangement.

  • Black Leatherette With a Coordinating Box

I am in LOVE with the modern style I see sprouting up in my shops and local restaurants. Less is becoming more in this ever evolving fashionista driven world. What better way to make a statement with the sleek and humble black leatherette line? This collection offered by Gems On Display can be found HERE.

To make a cohesive display arrangement, it’s best to have a dimensional depth to your window displays. I personally recommend the 189-2L (BK).

This display is such a statement piece. The gentle curves and fantastic base are SO characteristic to the modern style. This display should be a SPECIAL display for a SPECIAL piece. The quality is felt in the hand on this display as well, VERY well put together. Overall, it’s a remarkable display.

Necklaces usually pair with a set of earrings, bracelets and more. For the front of the arrangement, I recommend the 210-A, 218-2AL (BK), and the 252-3 (BK)


210-A

These displays have a pleasant and tasteful height variance. Gorgeous overall, and easy on the pocket book. An arrangement like this only costs around $60.

The arrangement doesn’t end there though. How will your customers take home their new statement pieces? Fortunately, Gems On Display offers a WIDE variety of jewelry boxes. I would recommend either the Classic Model Series, which is a simple leatherette box. It’s a timeless classic. These boxes just DON’T go out of style. If you want something a little more versatile though, a cotton-filled box is a great route to go as well. Both box styles have the option of custom printing, which adds that finishing touch to the entire arrangement. 

Overall, the modern display style is a great route to explore for someone who wants a timeless feel. 

  • Linen Displays, Wooden Displays, and Kraft Boxes

Summer-time fun-time. Who hasn’t heard that in the jewelry making industry? I like to pair my summer time jewelry themes with cream colors or a natural wooden display. Gems On Displays’ natural wood displays compliment the linen displays perfectly. To create a physically appealing display arrangement, I start with larger more statement displays either in the back or at the shoulder of the set. The PERFECT displays for this are: 101024 N, 101006 N, and the 181N LE.

With these 3 displays you can easily accent your statement pieces. The natural color of the wood and linen displays pair perfectly with tans, teals, sea foam, cyans, dark reds, and nearly every beach color scheme. 

As far as your front-most display arrangements, I really love keeping with that color theme. If I am displaying bracelets or earrings, there are a couple of options to explore from there. You can easily display earrings with a simple t-bar earring stand (ED-2401N-LE) and if I have any bracelets, I like to reiterate the wooden organic theme with another wooden bracelet ramp (383554 N).

Overall, this is an arrangement that you can tuck away for the season, and then re-use for the next summer-time season easily. These displays are sturdy as well as fashionable. As long as they are stored in a cool-dry environment, the materials stand the test of time very well, and overall are very easy to rework into a new display arrangement. For example, the wooden themed displays are not limited to a summer time theme. These wooden displays pair well with the white leatherette collection. With an arrangement like that, you can easily build a winter wonderland themed display arrangement that really turns head.

Summery

Your displays are your own. They need to reflect your individual and unique style. More so than that, a lasting theme is an investment. One display arrangement tastefully put together and gently used can last well over a year. The returns will speak for themselves. 

For more tricks and tips, check out our blog and YouTube Channel. We post inside tips weekly.

Making an Online Sale! Close the Deal!

Running a successful business online takes time and effort. It is important not only to invest time, but also important to invest an online presence. What better way to create an online presence than to invest in a memorable and affordable display arrangement? With online sales currently on the rise, now is the time to invest a little more into your Etsy business with one of our amazing and suitable jewelry displays. What are the benefits to investing in an arrangement like this?

  • Converting a BROWSER to a BUYER

Conversion rates are everything to a successful online business. In fact, browsers can end up COSTING your company money! How does one covert the tepid browser into a loyal customers? One word: PHOTOS! A breath-taking photo is the only way a browser can interact with a product without the important tactile interactions.

There is an EASY fix for that barrier. Give them a photo they can touch with their eyes.    Our burlap and linen lines are perfect compliments to creating this effect. These collections are very wide and reasonable. Arrange your products respectfully on any of our beautiful jewelry displays. This brings us to our next point.

  • Arrange Your Products Respectfully

How does one project an air of respectability with photos? One way to do that is to store and display them in a way that demonstrates their value. What better way of showing this then with a modern bust or storing them in a wooden tray? Many of our busts project a feeling of respectability WITH a respectable price. Our quality is sure to impress not only you, but also your customers.

It is clear that a jewelry display is so much more than JUST a display. They are a means of converting a browser to a buyer.

3 Mistakes Everyone Makes with Jewelry Display Cases

Mistakes Everyone Makes with Jewelry Display Cases

A perfect display arrangement. Simple and sleek
Here is a great example of a simple and sleek display!

Jewelry display cases are a great way to highlight your favorite jewelry in your collection, but there are many rookie mistakes that most everyone makes when it comes to their jewelry display cases. Let’s take a look at 3 mistakes you definitely want to avoid with your own jewelry displays.

Mistake #1: Buying the wrong kind of display case

A ring show tray is a perfect way of displaying wedding bands. The tray should ADD not DISTRACT!

There are many different types of jewelry displays and many of them are designed with specific jewelry (such as necklaces, rings, bracelets, and earrings) in mind. Some displays are meant to hold more than one type of jewelry, while others are designed to showcase just one type. Make sure you are buying the right type of displays for the jewelry you want to showcase!

Mistake #2: Not rotating out their collection

Vary your supplies by pairing unique pieces together. Too much of a good thing can convey a lack of variety.

Far too many people simply put some jewelry on their display stands and never change things up; however, rotating your collection onto your jewelry displays is a great way to highlight all of your favorite jewelry instead of just one thing. In addition, rotating jewelry on display can make it more likely that you’ll wear it instead of leaving it to gather dust in a drawer somewhere.

Mistake #3: Overcrowding their jewelry displays

It can be hard for a customer to navigate your jewelry, if there’s a high clumping of interest.

One of the biggest mistakes people make when it comes to jewelry display cases is overcrowding their displays. You don’t need to have everything on display all at once, and it’s better to have a handful of items that can be spaced out in an aesthetically pleasing way than to cram a bunch of jewelry onto a single display. Overcrowding looks messy, unappealing and can even result in problems such as tangled bracelets or necklaces or even scratched gemstones if you’re not careful. Remember: less is more when it comes to your jewelry display cases.

Title: 3 Work-Appropriate Jewelry Tips: Can’t Miss

There are a few things about jewelry that everyone should know, especially when they’ve started to amass a larger jewelry collection; this includes things like knowing how to use jewelry display stands to highlight your favorite pieces, knowing how to keep your jewelry clean, knowing how to use jewelry display stands to keep your jewelry stored properly, knowing how to wear complimentary pieces, and so on. But one area of jewelry-wearing is often over-looked: work-appropriate jewelry. How can you be sure your jewelry is appropriate to wear in the workplace? Let’s take a look at 3 work-appropriate jewelry tips that you can’t afford to miss.

Tip #1: Remove one piece before you leave the house.

This tip is often touted as being a general rule of thumb of jewelry, but it’s definitely more of an essential tip when it comes to the workplace. You don’t want to look like you’re overdoing it with the accessories, so it’s best to keep it simple; as a general rule of thumb, two jewelry accessories (or three if they are very simple and not flashy) is enough for most workdays.

Tip #2: You can go bold—but only wear one piece that day

If you’re itching to wear your favorite bold chunky pendant necklace, never fret: you can wear it in the workplace! Just be sure that it’s the only piece of jewelry you’re wearing that day. Bold pieces draw a lot of attention and it’s better to wear one statement piece than a statement piece plus 5 other accessories.

Tip #3: Stick to the rules!

It’s vital that you read up on your workplace’s rules regarding jewelry before you leave the house. Your workplace may have rules about wearing certain types of jewelry for safety or hygienic reasons, or rules regarding what jewelry is appropriate when you interact with customers, teach

Myth versus FACT: 2 Myths That Can Damage Your Jewelry

Fashion, statements, and expression. These are all terms that define jewelry. But our favorite gems are not immune to being damaged by accidents, improper care, or simply the ravages of time. We have all seen them: ‘Tooth paste for your silvers’, ‘lemon juice for your gold.’ The list of DYI jewelry maintenance is endless. But what works for those specialty jewelry? You can ensure that your jewelry lasts longer–perhaps even a lifetime!–by avoiding the following all-too-common jewelry myths which can actually damage or even irreparably destroy your favorite pieces.

Myth#1: DIY Storage Units

One of the most common mistakes people make with their jewelry is simply tossing it on a box or drawer without a second thought. One DYI project is converting an old box into a storage unit. But is this an effective and efficient way of storing jewelry? Let’s look at a couple of examples found here. These are VERY cute ideas!  However, many of these projects can lead to tangles and scratches, just to name two problems. Most of these also leave precious metals open to air, which often leads to oxidation. You need to purchase special jewelry packaging and other display solutions which will keep necklaces from getting tangled, rings from getting scratched, and fine metals from oxidizing. Jewelry packaging comes in many shapes and sizes so be sure to research the best type before you buy. Here are some GREAT solutions Gems On Display offers for jewelry storage and counter displays.

 

CounterTop

Myth#2: Using DIY cleaning methods on fine jewelry

The DIY myths do not stop at mere storage either, most likely you have come across many do-it-yourself jewelry cleaning solutions such as using dish soap, toothpaste. Here is an example of a DIY cleaner. The basic ingredients include: vinegar and oils. Vinegar should NEVER be applied to fine metals or pearls. Vinegar is an acid that erodes away metals and removes finishes. This is a very HARSH method of cleaning. Your metals may shine for a day or two, but oxidation WILL yield its ugly head. Costume jewelry would fair the worst with this cleaning method, as acids erode the finish. A better alternative is sticking to a gentle cleaning solution. We offer many options as far as jewelry cleaner is concerned such as Realm Jewelry cleaner. This is easy on fine jewelry and gems, and even includes a brush for those hard to reach nooks. Follow this gentle cleaner up with a polishing cloth, and any piece will be restored to its original beauty.

Pearls

Whоlеѕаlе Jewelry Diѕрlау That Guarantee Sales

jewlry-displaysIn thе jewelry business, hаving a wholesale jеwеlrу diѕрlау is еѕѕеntiаl. Mаrkеting your jewelry bесоmеѕ еаѕiеr when you саn ѕhоwсаѕе it fоr сliеntѕ to ѕее аnd admire. If you aim to ѕеll it аnd mаkе a рrоfit in thе business, уоu ѕhоuld mаkе уоur рrоduсt look аѕ аttrасtivе аѕ роѕѕiblе. A piece of jewelry саn look very elegant when put оn a diѕрlау unit. Make уоur jewelry look mоrе impressive bу having a fаѕhiоnаblу еlеgаnt bоx whеrе it can be kерt.

A widе ѕеlесtiоn of Jewelry diѕрlау ѕtаndѕ is available fоr уоur jewelry. You саn choose frоm a different diѕрlау stand ranging frоm nесk diѕрlауѕ, еаrring trays, adjustable nесk displays, ring displays, jеwеlrу diѕрlау trays аnd watch diѕрlауѕ. After сhооѕing which diѕрlау itеm уоu need, уоu hаvе to сhооѕе whiсh mаtеriаl уоur display unit should bе mаdе up оf; thiѕ can bе lеаthеrеttе, acrylic, wооd, velvet, and a whоlе lot more. Yоur сhоiсеѕ must bе аррrорriаtе for the рiесеѕ оf jewelry that уоu likе to ѕеll. 

To highlight the viѕuаl сhаrm оf thе jewelry you are selling, уоu ѕhоuld knоw whiсh mаtеriаlѕ gо well with уоur jеwеlrу. Mоdеrn jеwеlrу designs gо best оn асrуliс unitѕ with a whitе lеаthеrеttе intеriоr while gold аnd ѕilvеr pieces оf jеwеlrу, аѕ well аѕ thоѕе with rеаl or fаkе diаmоndѕ, will look grеаt on wооd with a vеlvеt intеriоr. Ethniс or tribal and fashion jеwеlrу will bаѕiсаllу ѕuit a рlаin display unit.

A jewelry display is ѕtill ѕignifiсаnt еvеn аftеr уоu hаvе ѕоld thе jеwеlrу. Putting thе item in an аttrасtivе jewelry bоx аddѕ vаluе and еlеgаnсе to thе jеwеlrу.

Ring Boxmagnetic Jewelry BoxCrystal Glass box

Thе jewelry bоx not only рrоtесtѕ the jewelry from gеtting dаmаgеd but рrеѕеntѕ it in a mоrе imрrеѕѕivе wау. Likewise, it also рrеѕеrvеѕ itѕ bеаutу аnd еlеgаnсе for mаnу years. Cоѕtumе jеwеlrу саn еvеn look rеаl when it comes with a саѕе оr bоx. 

If уоu are lооking for whоlеѕаlе jеwеlrу display fоr your ѕtоrе, viѕit https://www.gemsondisplay.com/

Add a Touch of YOU with Custom Printing

Gems on Display Custom Printing

Gems on Display Custom Printing

By adding your custom printing, you can change average into unique! Don’t have a logo, but you still want to add a splash of color? We can help! Just call in with a logo/design request and let one of our graphic’s designers help you from there. Our capabilities are extremely varied and diverse. From cotton filled boxes to tags to displays- add a dash of marketing and branding to your entire store!

Here are a couple of options available:

Jewelry Boxes, Cotton Filled Boxes, Earring Cards, custom printing

Interested? Placing an order is only 6 steps away!

1. Upload your Logo
2. Name your Logo
3. Add any Additional Text
4. Add Special Requests
5. Agree to the Terms and Conditions
6. Go Shopping!

Brand your items with custom printing today!

 

Getting Started with Jewelry Displays?

Just starting out selling jewelry and wondering where to start with your jewelry displays? It can be overwhelming to think about traveling with your jewelry, setting up a booth, and creating an eye-catching display table! We know you want to get started selling your pieces quickly, so we’ve put together just a few tips to help you get started displaying.

1. As a general rule, keep display colors and styles consistent. You can do this in two ways. First, by keeping the colors and materials consistent throughout your displays (all leatherette or velvet, for example, or all light colors or all dark colors). Second, by making sure your displays compliment your jewelry’s style. If your jewelry has a summer beach feel, your jewelry would be better displayed on something like a linen display than on black velvet.

jewelry displays
Note: there is one exception to the above rule! For statement pieces, you'll want a statement display. The focal point of your display should be a display that contrasts with your other displays and stands out.

 

2. Use appropriate displays for your jewelry. For example, would an easel or a bust work best for your necklaces? A finger or slot display for your rings? Do your bracelets work best on a T-bar, or do they need to lie unclasped on a half-moon or ramp? Each style of jewelry is best complemented by particular display styles (and sometimes even a mix of styles).

3. Remember to use different height levels. Keeping varied height levels throughout your display table (especially in groups of three with the “high, higher, highest” elements) will help your customers be able to naturally read your table and easily find what you have to offer. By having everything on the same level or same height, it’s more difficult to differentiate between products and your customers will have a harder time finding items–which means they may give up and look elsewhere.

Although these are a few general rules that help to make displaying consistent and simple, the more you go to shows and set up your displays, you’ll figure out what works for you (and you’ll come up with tricks of your own!). Best of luck as you get started displaying!

How To Move Old Inventory

moving old stock

moving old stock
Image courtesy of Pong / FreeDigitalPhotos.net

Whether you do shows, sell your jewelry online, or have a storefront,  we’re guessing you’ve had inventory or stock that just doesn’t seem to be moving. What are some good ways to get these items out the door? Keep reading for our tips on how to move old inventory.

1. Discounting. Consider having a discounted section, and placing these items in a specific location in your booth, whether it be a box, a stand, or a special spot on your jewelry display table. This will appeal to the bargain shoppers and might help move your inventory more quickly.

2. Featured Items. If you don’t want to discount your products, consider creating a Featured Items section and place them here. Presentation is a key element in selling, and you can appeal to your customers’ desire for something special by making a big deal out of these items. By bringing extra attention to these items (whether it’s a unique jewelry display, extra table space, pretty signs, etc), you can help increase the perceived value of these items.

3. Giveaway. Consider running a contest or giveaway, and use some of your older pieces as the prize. There are a lot of ways you can do this! If you’re doing  lot of shows, have a giveaway in which you enter everyone who signs up for your newsletter. If you have a lot of engagement on Facebook or Twitter (or are wanting more), you can try a ‘Like (or Follow) to Win’ type of contest.

4. Repurpose the components. Examine the items that aren’t selling. Do you still love them and stand behind them 100%? If yes, keep it, and try one of the other methods we’ve mentioned! However, if you don’t, consider repurposing the piece. Take it apart and use the components to make new items, or tweak the product into something new.

5. Raise the price. Yes, you read that correctly! This little trick won’t work with everything, so use it sparingly. If you have a piece that seems to get a lot of looking or touching, but that just isn’t selling, consider raising the price. This can help increase the perceived value of the product in your customer’s mind, and just might get this piece out the door.

What are your favorite ways to move old stock?

how to move old inventory
Image courtesy of phanlop88 / FreeDigitalPhotos.net