Creating displays is a vital part of your business. You have quite a challenge set before you when making displays for your store; you want to create something that will complement your products and grab the attention of customers, but not be overwhelming (or boring). There is a fine balance between creating the type of display that will bring attention to your products and creating a display that will distract your customer from your products with too many colors or props.
Follow these three simple tips for creating beautiful displays every time!
1. Know your customers. By knowing their likes and dislikes, you’ll be able to tailor your displays to things they will find attractive, and therefore be more likely to want. It also helps you with branding when you know what your customers are wanting.
2. Make your display fun! Create an eye-catching display with the use of colors that complement one another, fun props that are part of your display’s theme, and add texture and color with floral arrangements or tissue paper poms.
3. Don’t do too much. Your product should always be the focal point of your displays and everything you do with your display should be to complement your product, not distract your customer. Too many props or colors will draw the attention away from the product you want to sell, so keep your displays simple and effective.
What things do you find the most helpful in creating an effective display?