Category: Branding

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2 Display Arrangements You NEED To Check Out

Before a customer even sets foot in your store, the first things they see are your window displays. These displays need to reflect your business, but sometimes a theme can get stale. I (like many others in the Jewelry Biz) love to explore options I may not have considered previously. Specifically, I enjoy putting an amazing signature look together. Achieving this signature style does not have to cost a fortune. In fact, I’ve crunched the numbers here for you and offer some exciting options for your next display and packaging arrangement.

  • Black Leatherette With a Coordinating Box

I am in LOVE with the modern style I see sprouting up in my shops and local restaurants. Less is becoming more in this ever evolving fashionista driven world. What better way to make a statement with the sleek and humble black leatherette line? This collection offered by Gems On Display can be found HERE.

To make a cohesive display arrangement, it’s best to have a dimensional depth to your window displays. I personally recommend the 189-2L (BK).


189-2L (BK)

This display is such a statement piece. The gentle curves and fantastic base are SO characteristic to the modern style. This display should be a SPECIAL display for a SPECIAL piece. The quality is felt in the hand on this display as well, VERY well put together. Overall, it’s a remarkable display.

Necklaces usually pair with a set of earrings, bracelets and more. For the front of the arrangement, I recommend the 210-A, 218-2AL (BK), and the 252-3 (BK). 


252-3 (BK). 

218-2AL (BK

210-A

These displays have a pleasant and tasteful height variance. Gorgeous overall, and easy on the pocket book. An arrangement like this only costs around $60.

The arrangement doesn’t end there though. How will your customers take home their new statement pieces? Fortunately, Gems On Display offers a WIDE variety of jewelry boxes. I would recommend either the Classic Model Series, which is a simple leatherette box. It’s a timeless classic. These boxes just DON’T go out of style. If you want something a little more versatile though, a cotton-filled box is a great route to go as well. Both box styles have the option of custom printing, which adds that finishing touch to the entire arrangement. 

Overall, the modern display style is a great route to explore for someone who wants a timeless feel. 

  • Linen Displays, Wooden Displays, and Kraft Boxes

Summer-time fun-time. Who hasn’t heard that in the jewelry making industry? I like to pair my summer time jewelry themes with cream colors or a natural wooden display. Gems On Displays’ natural wood displays compliment the linen displays perfectly. To create a physically appealing display arrangement, I start with larger more statement displays either in the back or at the shoulder of the set. The PERFECT displays for this are: 101024 N, 101006 N, and the 181N LE.

101024 N
101006 N
181N LE

With these 3 displays you can easily accent your statement pieces. The natural color of the wood and linen displays pair perfectly with tans, teals, sea foam, cyans, dark reds, and nearly every beach color scheme. 

As far as your front-most display arrangements, I really love keeping with that color theme. If I am displaying bracelets or earrings, there are a couple of options to explore from there. You can easily display earrings with a simple t-bar earring stand (ED-2401N-LE) and if I have any bracelets, I like to reiterate the wooden organic theme with another wooden bracelet ramp (383554 N).

ED-2401N-LE
383554 N

Overall, this is an arrangement that you can tuck away for the season, and then re-use for the next summer-time season easily. These displays are sturdy as well as fashionable. As long as they are stored in a cool-dry environment, the materials stand the test of time very well, and overall are very easy to rework into a new display arrangement. For example, the wooden themed displays are not limited to a summer time theme. These wooden displays pair well with the white leatherette collection. With an arrangement like that, you can easily build a winter wonderland themed display arrangement that really turns head.

Summery

Your displays are your own. They need to reflect your individual and unique style. More so than that, a lasting theme is an investment. One display arrangement tastefully put together and gently used can last well over a year. The returns will speak for themselves. 

For more tricks and tips, check out our blog and YouTube Channel. We post inside tips weekly.

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Gems On Display – YouTube

Any jewelry maker knows the value of a good picture in marketing. A picture can more accurately and captivatingly show the facets of their rings, necklaces, watches, and more than even the most poetic of descriptions could. Even further, with branding and logos tastefully placed, the picture can help express style and signature touches, and leave the customer with a positive impression of the product and the people behind it.

Truly, there’s a reason they say “a picture’s worth a thousand words”.

And what is a video but a thousand pictures?

Gems on Display is proud to introduce our newest series of videos to help provide the best service and information to our discerning clientele. Our videos cover a variety of subjects, including but not limited to: helpful information, easy to follow tutorials, demonstrations of products, unboxing of new items, sneak peeks at the manufacturing process, and much more.

Custom Printing at Gems on Display


Custom Printing at Gems On Display

The first of our latest releases covers custom printing, and tells it in the meaningful, expressive way that only video can. Please, take a moment to enjoy it, and learn how our affordable and finely crafted custom printed selections can help you and your business immensely.

Eager for more? You’re in luck! Our next video is already almost finished, with many more in production. Stay tuned for a detailed tutorial on how to set up an account with us, upload a logo, and discover the perfect selection for you. You won’t want to miss this!

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Whоlеѕаlе Jewelry Diѕрlау That Guarantee Sales

jewlry-displaysIn thе jewelry business, hаving a wholesale jеwеlrу diѕрlау is еѕѕеntiаl. Mаrkеting your jewelry bесоmеѕ еаѕiеr when you саn ѕhоwсаѕе it fоr сliеntѕ to ѕее аnd admire. If you aim to ѕеll it аnd mаkе a рrоfit in thе business, уоu ѕhоuld mаkе уоur рrоduсt look аѕ аttrасtivе аѕ роѕѕiblе. A piece of jewelry саn look very elegant when put оn a diѕрlау unit. Make уоur jewelry look mоrе impressive bу having a fаѕhiоnаblу еlеgаnt bоx whеrе it can be kерt.

A widе ѕеlесtiоn of Jewelry diѕрlау ѕtаndѕ is available fоr уоur jewelry. You саn choose frоm a different diѕрlау stand ranging frоm nесk diѕрlауѕ, еаrring trays, adjustable nесk displays, ring displays, jеwеlrу diѕрlау trays аnd watch diѕрlауѕ. After сhооѕing which diѕрlау itеm уоu need, уоu hаvе to сhооѕе whiсh mаtеriаl уоur display unit should bе mаdе up оf; thiѕ can bе lеаthеrеttе, acrylic, wооd, velvet, and a whоlе lot more. Yоur сhоiсеѕ must bе аррrорriаtе for the рiесеѕ оf jewelry that уоu likе to ѕеll. 

To highlight the viѕuаl сhаrm оf thе jewelry you are selling, уоu ѕhоuld knоw whiсh mаtеriаlѕ gо well with уоur jеwеlrу. Mоdеrn jеwеlrу designs gо best оn асrуliс unitѕ with a whitе lеаthеrеttе intеriоr while gold аnd ѕilvеr pieces оf jеwеlrу, аѕ well аѕ thоѕе with rеаl or fаkе diаmоndѕ, will look grеаt on wооd with a vеlvеt intеriоr. Ethniс or tribal and fashion jеwеlrу will bаѕiсаllу ѕuit a рlаin display unit.

A jewelry display is ѕtill ѕignifiсаnt еvеn аftеr уоu hаvе ѕоld thе jеwеlrу. Putting thе item in an аttrасtivе jewelry bоx аddѕ vаluе and еlеgаnсе to thе jеwеlrу.

Ring Boxmagnetic Jewelry BoxCrystal Glass box

Thе jewelry bоx not only рrоtесtѕ the jewelry from gеtting dаmаgеd but рrеѕеntѕ it in a mоrе imрrеѕѕivе wау. Likewise, it also рrеѕеrvеѕ itѕ bеаutу аnd еlеgаnсе for mаnу years. Cоѕtumе jеwеlrу саn еvеn look rеаl when it comes with a саѕе оr bоx. 

If уоu are lооking for whоlеѕаlе jеwеlrу display fоr your ѕtоrе, viѕit https://www.gemsondisplay.com/

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Add a Touch of YOU with Custom Printing

Gems on Display Custom Printing

Gems on Display Custom Printing

By adding your custom printing, you can change average into unique! Don’t have a logo, but you still want to add a splash of color? We can help! Just call in with a logo/design request and let one of our graphic’s designers help you from there. Our capabilities are extremely varied and diverse. From cotton filled boxes to tags to displays- add a dash of marketing and branding to your entire store!

Here are a couple of options available:

Jewelry Boxes, Cotton Filled Boxes, Earring Cards, custom printing

Interested? Placing an order is only 6 steps away!

1. Upload your Logo
2. Name your Logo
3. Add any Additional Text
4. Add Special Requests
5. Agree to the Terms and Conditions
6. Go Shopping!

Brand your items with custom printing today!

 

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Introducing Full Color Printing

 

We have some exciting news to share with you!

We are now offering FULL COLOR custom logo printing on all cotton filled boxes. This means you can now print on the face of a cotton filled box, in just about any color you can imagine! We’re able to offer halfscale, grayscale, and any Pantone color you’d like. For a limited time, we’ll be offering a special introductory price of $12/per 100 boxes.*

Getting your logo printed on your jewelry boxes is one of the best ways to carry your brand from store to street. By having your logo printed on the boxes you give to your customers, your company name will be in their minds every time they see the jewelry box. The more familiar people are with your brand, the more likely they’ll be to remember your name for future purchases. Although there are many ways to have effective branding, custom logo printing is a great place to start or a way continue with your branding.

Start with your custom logo printing today! To begin the process, follow these simple steps and you’ll be on your way to having your logo printed on your packaging:

1. Create an account and log in.

2. Upload or create your logo here (don’t forget to name your logo!).

3. Go to the product you’re wanting to attach your logo to, click the drop down menu under the “Add Your Logo” icon and select your logo to attach it to the product.

4. Add the product to your cart and continue to checkout or return to shopping.

Our graphic designer will be in touch with you via email with a mockup of your logo on the product you’ve selected. If you have questions about custom logo printing, please call 1-888-317-2213.

*This price does not include the price of the boxes.

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Creative Gift Packaging

tissue paper

Packaging the items your customers have just purchased doesn’t have to be expensive or complicated! There are a few ways to package that are simple, pretty, and won’t break your budget.

Drawstring Pouches

organza pouch

Pouches are an attractive and inexpensive way to gift wrap almost any small item. There is a lot of room for creativity or special edition packaging since pouches are available in such a wide range of colors and fabrics. Organza might be great for spring, velvet for winter, and a metallic silver or gold for the holidays. You can also keep packaging consistent by always using an organza pouch, but changing the colors depending on the time of year.

Raffia-wrapped Boxes

raffia ribbon

Cotton-filled boxes wrapped with raffia (or ribbon) are a great way to package! You can easily customize the colors to complement your branding, the season, product promotions and more.

Tissue Paper, Kraft paper, or Newsprint

tissue paper

Another creative gift packaging idea is to wrap your products in either a colorful tissue paper or in newspaper. Like the cotton-filled boxes, this method of packaging is easily accented with raffia of ribbon. Consider using an accent color or two that will match your logo, as this will help you with branding at a minimal cost.

What are some of your favorite creative ways to package?

 

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Building a Relationship with Your Customers

building a relationship with customers
Image courtesy of stockimages / FreeDigitalPhotos.net

Building a relationship with your customers is an important part of a business. You can have a great product, but if you don’t have a good relationship with your customers, you’ll have trouble creating brand loyalty. It doesn’t have to be a daunting task to create a genuine relationship with your customers, and here are just a few of the many things you can do.

1. Be friendly (and be genuine). When customers are in your booth or store, don’t ignore them. Welcome them to your space with a kind smile and eye contact. Ask if they are looking for anything in particular, and point out the general layout of your store or booth.

2. Be engaging. You can engage your customers in so many ways in this technological age that this one shouldn’t be too challenging to accomplish. Not only can you engage customers when they are in your store or booth, but you can also be connecting with them online via social media outlets such as Facebook, Twitter, or Instagram, or through email lists. Share your favorite products with them, involve them in your design/creative process, and keep them updated on your products.

3. Be responsive. When you’re creating conversations with your customers, listen to what they are saying. People usually aren’t afraid to tell you what they do and do not like about certain products, and you can use this to meet their needs and create products they won’t be able to resist. Even if it’s hard, listen when they tell you something isn’t working.

Of course, there are so many more things that can be done to improve your business and create a relationship with your customers, but these three B’s of relationship building are a great place to start! What are your favorite ways to connect with your customers?

 

Cover photo image courtesy of adamr / FreeDigitalPhotos.net


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5 Tips for Photographing Your Jewelry

 

If you sell your jewelry online, have a website showcasing the types of jewelry you offer, or have your jewelry on any form of social media, there’s a really good chance you’ve been frustrated at some point by photographing your jewelry. It can be very challenging to get everything lined up correctly to get a good shot, but there are a few things you can do to help get consistently good product photos.

1. Lighting. Lots and lots of light! Using natural light is always preferable, but we know this isn’t always possible. If you’re stuck with using unnatural light (such as your camera flash), consider using a flash diffuser to help diffuse the light and create a more evenly-lit product. (You can even create your own by placing a white plastic bag over your flash.)

2. Background. If you’re wanting an all-white background, look into building a lightbox with an infinity curve. There are many tutorials online for this. However, if you’re wanting to have a more natural look or shoot with a background that matches the style of your jewelry, just remember to use a background that doesn’t take attention away from your jewelry. Check out this great post at the Jewelry Making Journal for some fun tips!

3. Tripod & Timer. Using a tripod will make your photo sessions much easier, as it’ll keep the camera from moving at all while you’re taking close-up photos (close-ups increase the chances of there being motion blur). Setting the camera’s timer will maximize the effect you get from a tripod and keep it from moving at all while taking the photo.

4. Camera Settings. You know the little flower picture  on your camera’s settings? This is the macro setting, and can help you take even better close-up photos of your jewelry.  It will narrow your depth of field, which will make your jewelry stand out against the background and really draw the eye to it.

5.  Editing. There are a lot of photo editing programs available that don’t take an expert to use them! Editing your photos can make a world of difference in how they look. Minor things such as cropping and light adjustment can take an ok picture and turn it into a great picture. Give iPiccy or PIXLR a try!

Finally, have fun taking your photos! This is your opportunity to show potential customers your sense of style and point of view. Think of product photography as a way to tell a story with your jewelry.

(Cover photo Image courtesy of stockimages / FreeDigitalPhotos.net. Post photo © 2014 Gems on Display.)


 

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Jewelry Booth Displays: Keeping It Consistent

jewelry display booth

jewelry display booth
Image courtesy of nokhoog_buchachon at FreeDigitalPhotos.net

 

Imagine walking past a jewelry booth display at an art show. The decor catches your eye, and you see warm colors with tastefully placed vintage props. You’re already imagining the beautiful jewelry that will match this booth—pearl necklaces, drop earrings, and classic pendants. You step inside the booth, ready to feast your eyes on the jewelry you’re expecting to see, except….instead of the traditional pieces you thought you’d see, the booth is full of brightly-colored, modern and eclectic jewelry! Although the pieces are beautiful, they’re not what you were expecting to see based on the props and colors of the booth.

 

jewelry display
Image courtesy of Master isolated images at FreeDigitalPhotos.net

 

How would you feel if this happened to you? Confused?

Knowing how wonderful you all do with your displays, we know it’s an unlikely scenario. However, it should help you think through how important it is to make certain that you’re sending your customers a consistent message through your booth and your jewelry. People looking for a specific type of jewelry will be looking for a specific type of display (even if it’s subconscious). In other words, coherent messages throughout your displays and your jewelry will help give your customer the “feel” of your work and will make selling easier for you.

Whether or not your booth’s decor gives your customers a picture of your jewelry is something to consider when you’re putting together the colors, design, and props for your booth. You want to think about the picture you’re painting in your customers minds before they even see your jewelry. It’s part of the branding process, and if your customers have an instant “feel” for what your style is, they won’t have to think as hard about your jewelry style, because they automatically assume it’ll be in line with how your booth appears. Keeping things as simple and consistent as possible takes away some of the difficulty in shopping for your customers. Remember—the less work you make for them, the more likely it is that they will buy something.

For example, a bright, colorful modern display setup with quirky and fun props would complement eclectic jewelry in a way that a muted, soft display would not. Simple jewelry would do best with something like natural linen displays and a booth with earthy elements.

What are your favorite ways to keep your booth and your jewelry style consistent?

necklace display
Image courtesy of jackthumm at FreeDigitalPhotos.net